Nowadays, brands and their marketing teams have a lot of stuff to keep track of. They must keep track of their likes, follows, retweets, comments, shares, tags, mentions, etc. Furthermore, if you’re still in business – particularly in the aftermath of the COVID-19 outbreak – you should be grateful.
It might be challenging to find time to maintain track of your Google ranking when you have more than 20 social media networks at your disposal only for marketing. After all, haven’t social media altered the way individuals seek information? Is it possible that these channels may one day be able to take Google’s place?
We’ve compiled a list of 15 recommended practices to assist you in cracking the code of how to rank better on Google. Some of these suggestions may be familiar to you, while others may be new. Read through each of them and see where you might make improvements in the new year.
Why is it still essential to have a high Google ranking?
Even though the digital marketing environment has expanded and new platforms have gained popularity, a high Google ranking remains one of the most effective strategies to get visitors to your website. According to internet statistics, the top five organic results on the first page produce more than 67 percent of all clicks!
Finally, if more people visit your website, you have a better chance of converting them into new clients. You may also steal some of your rivals’ prospective clients if you rank higher than them.
However, attracting new consumers (or diverting some of your rivals’ prospective customers) isn’t the only goal. It also contributes to the reputation of your brand or company. While credibility may seem less exciting than new customers, if you can persuade your target audience that you’re one of the most trustworthy sources in your industry, you’ll be able to convert leads into paying customers in the end.
1. Concentrate on on-page SEO.
On-page SEO is still one of the most straightforward strategies to improve your Google results in 2022. It takes little time to complete, but it also yields speedy results. It refers to all the aspects of your website’s pages that you may optimise, such as headlines, page names, and graphics. On the other hand (which is just as essential), Off-page SEO is concerned with increasing relevance for search engines by, for example, obtaining more backlinks (a subject we’ll discuss in more depth later in this article).
Here are some on-site SEO recommended practices to consider:
- Make your keywords the first thing in your title tags.
- Concentrate on producing long-form material (aim for at least 1,800 words)
- Two to three times every page, include your keyword (keyword stuffing will get you the opposite result)
2. Don’t forget about technical SEO.
In a nutshell, technical SEARCH ENGINE OPTIMIZATION ensures that your website is built so that search engines can quickly crawl and index it. Even while content is still king, your efforts will be for nothing if search engines can’t discover, crawl, and index your pages.
You’ll need to make sure, for example, that:
- Your whole website is safe.
- Your website is mobile-friendly.
- You don’t have any plagiarised or comparable material on your own site’s various pages.
- The pages are loaded swiftly.
- All of the links are functional.
3. Do not accept low-quality stuff (ever)
Backlinks (links to your website from a third-party website) are important in Google’s algorithm. As a result, one of your primary objectives should be to encourage people to share your content on social media. And visitors will only do so if you provide high-quality material regularly.
Backlinks demonstrate that consumers find your information beneficial, but they also prove to others that you are an expert in your field. Furthermore, the more individuals link to your material; the more Google understands that it is reputable and shareable.
4. Make internal hyperlinks
While we’ve spoken a lot about the value of backlinks, you should also pay attention to internal links. An internal link is a link that takes you to another page inside the same domain. In a nutshell, they assist Google in discovering and indexing your web pages.
One of the benefits of employing internal links is that the anchor text may be tailored to the content. As a result, they’re relatively simple to make, and you won’t have to depend on other third-party websites. Ideally, internal links should be placed at the top of the web page. This may also aid in lowering your bounce rate (and by improving, we mean lower, but more about this later).
5. Make use of LSI keywords
LSI keywords (also known as latent semantic indexing) are similar terms that a search engine such as Google may use to comprehend a page’s content better. They aren’t exact synonyms, but they are phrases and words strongly related to your primary keyword.
If your core keyword is influencer marketing, LSI keywords may include terms like social media, marketing campaigns, brands, Instagram, marketers, endorsements, and so on. You get my drift.
6. “E-A-T” is a little bit more
While SEO is one of the most often used terms for Google rankings, Google E-A-T is another three-letter acronym that may assist you in the next year. It speaks for competence, authority, and trust in a nutshell. These are the three factors that Google considers when determining your website’s ranking potential. If your website concentrates on so-called YMYL issues, it’s much more critical (your money or your life). This usually refers to literature that provides medical, legal, safety, or financial advice.
7.Match the objective of the search
Do you have a good idea of what your target audience wants to know about the themes you want to write about? You could believe they already know everything about a subject like an influence marketing and want to know everything there is to know about it or vice versa.
Examining the material on the first page is one technique to ensure that your content fits search intent. Do your articles include such information? If not, take advantage of the chance to re purpose some of your earlier content to make it more relevant to what your target audience is looking for online right now.
Putting the Pieces Together
If you’ve been afraid of SEO in the past, don’t bring those anxieties into the new year. Sure, we’ve presented an extensive list of things to do and modify, but many of them are interconnected, as you’ve undoubtedly seen.
High-quality material, for example, results in more backlinks, which improves your trustworthiness. Improving your page performance may help reduce your bounce rate, which signals Google that your site is trusted. You get my drift.
So, although it may seem to be too much work, if you’re working on one area, you’re simultaneously working on many other aspects. And, if you’re not sure where to begin, your content is an excellent place to start. All clicks, after all, lead back to your content.