Social media has gripped us in the past few years and we just cannot resist checking our Instagram notifications, Facebook posts, Snapchat streaks and tweets on Twitter. There is no doubt that we no more can imagine a single day in our life without our smartphones and the social media privileges it provides.
With the advancement in technology and easy availability of the internet, consumers are shifting to the online scenario for all their requirements. This has opened up a number of opportunities for businesses to take their business on the internet. Consumers are active on social media more than ever, isn’t that a sign for an e-commerce business to enhance their online visibility and customer base with the help of social media? Of course, it is!
Social media marketing for e-commerce is an excellent way to boost your business and enhance your sales and revenue.
Are you wondering what social media marketing is and why you should your time, money and effort into e-commerce social media marketing?
You won’t be as clueless by the end of the article as you are now. So are you ready to know it all? Let’s go!
WHAT IS SOCIAL MEDIA MARKETING?
Implementation of efficient marketing strategies on social media is known as social media marketing. E-commerce stores leverage social media for promoting their products and services and advertising their business.
A number of businesses on the internet take the assistance of social media to fulfil their various business goals and objectives. What are your goals and objectives that can be fulfilled by social media? It can be driving traffic to your website or brand, selling products directly on social media to generate revenue, engaging with customers, building healthy relationships or collecting insights about your industry. There are numerous reasons for getting your hands on social media handles and getting on work.
Social media e-commerce marketing is a blend of social selling and social commerce. Social commerce relates to the direct selling of products and services on social media and social selling involves using social media to identify, connect and generate growth prospects. Guess what? Social media e-commerce marketing rewards you with the fusion of the two. It involves building brand awareness, advertising, community management, social customer service, social commerce and social selling. Thus, there is no reason why you should miss the treasure social media marketing beholds.
5 EXCELLENT REASONS TO PUT SOCIAL MEDIA TO USE FOR YOUR BUSINESS
No matter the type and size of your business, social media is for everyone. Especially if you are a small business building your online presence, social media can prove to be an angel for you.
As a small business, you do not have enough resources and enough manpower to invest time on advertising the business. Social media marketing does not take huge commitment of your time and resources to pull it off!
You just need a digital device with a good internet connection, enough knowledge of the concepts, your creativity and you are done!
Below are other 5 reasons why social media pulls it off in the best manner !
EXCELLENT TRAFFIC BOOST
The more your products and services are known to audience, the more will be its sales. For building a customer base, primary step is to generate traffic to your website so to spread brand awareness.
Social media assists you in driving huge traffic to your website. You can upload posts with links leading to your website and potential customers will click through and look at your products and services.
GENERATE EFFECTIVE LEADS
You can run ads on social media platforms to reach your target audience more quickly and efficiently. Ads assists largely in tempting the potential customers into buying your products and services. This way, you can generate leads and focus on lead conversion.
With the use of hashtags and putting various features of social in use, you can make social media do wonders for you.
BUILD BRAND AUTHORITY
A perfect social media marketing strategy hypes the targeted product or service and build the authority of brand. Social media promotes direct engagement with customers and engagement is the key to building brand authority.
A brand with good authority score are always relied by the customers and they feel more comfortable while buying from your store.
With good social media tactics and the right promotion of your business, your business will be the one crossing the mind of customers while they plan on any purchase. They might even recommend your business in their social circle, that would further keep your brand authority intact.
BOOST YOUR WEBSITE’S SEO AND RANKINGS
The pages appearing on the first page of search engine results gain 90% of the traffic since anything a visitor is looking for is right there on the first page. Thus, it is really necessary for your business to rank better in search engine to not miss the chance of earning good traffic. Social media marketing is at your rescue. Rapid growth in traffic enhances rankings on search engines.
Having active social media handles can also help boo
NEWSJACK FOR EXTRA ATTENTION
Newsjack is when you use social media to be a part of hot and trending topics going on everywhere. Aligning your social media posts with trending topics will help you immensely, after all, everyone loves to see content on the latest topics.
Though, you must be quick on this since trendy topics do not get the same hype for long. Ensure you are being a part of it while it is in its early stages.
Think of clever ways to involve on a hot news story and find an angle for your brand — and then share it on social media!
Apart from the above mentioned benefits, there are many more. Using social media to market your business is not at all difficult and also do not ask for too much time and resources. With the right social media marketing strategy, you can shine on social media and spread your magic.
Get on some research and see how you can effectively use social media for your business.